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Monday, April 28, 2008

Will you get fit with wii fit?

A nightmare or a blessing? A game that keeps tabs on your weight day by day, compares you with your family and throws jabs when you fall behind...

Would you rather work "out" instead of a work "in" in your living room in front of your TV?

Shigeru Miyamoto, the father of Super Mario, Donkey Kong, the legend of Zelda and many more Nintendo games, has now made wii the fastest growing console of all time. Now he has added wii fit to his collection of hits.

The market for video games is far beyond the traditional action/adventure genre's that the industry always talks about. The wii has brought gaming to the masses and everyone is lapping it up.

The fastest growing game in Japan, the game had sold over a 1M copies in 5 weeks, with over 50% buying wii and wii fit as their first video game ever!! And this in the land of video games.

The British are crazed about the wii almost as much as the Japanese. The game has brought in more than
£16.3m at a £70 price point per game.

Miyamoto in an exclusive interview with the Sunday Times in New York says “Spending too long, staying in and playing any video game is not good,” said Miyamoto. “I always tell my children to get out on a sunny day and I, myself, went jogging in Central Park yesterday. But I do my stretching on Wii Fit. They work together.”

There is no doubt that Nintendo and Miyamoto have transformed the definition of a video game. “We want to broaden the definition of what a video game is, to create games for people whether they are five or 95, whether they are men or women.”

Well it seems like the world is embracing that and even beyond the wii, hordes of women and men are taking to online games, easy to play and quick to learn.






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